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LinkedIn forces users to accept cookies or lose access

Giuseppe Attardi Autore di tecnologia e AI QWERTYmag

Scritto da Giuseppe Attardi

LinkedIn forces users to accept cookies or lose access QWERTYmag © www.qwertymag.it
LinkedIn forces users to accept cookies or lose access © www.qwertymag.it

LinkedIn now blocks access to job searches and professional networking unless users accept its cookie policy, making consent to data tracking a non-negotiable step for anyone seeking to use the platform's core services.

LinkedIn has made its position clear: if you don't accept cookies, you can't use the site. Anyone trying to search for jobs or connect with others now faces a simple choice-agree to the cookie policy or lose access to key features.

This isn't a minor change. As soon as you land on LinkedIn, a consent wall appears, explaining the use of both essential and non-essential cookies. To move forward, you have to accept all cookies or reject the non-essential ones, but even then, most of the site remains off-limits. LinkedIn's tracking covers not just its own pages but also third-party partners and off-site advertising.

Il nuovo muro del consenso

The cookie policy is now front and center. LinkedIn requires users to agree to its User Agreement, Privacy Policy, and Cookie Policy before they can do anything else. You can't create an account or sign in without going through this process. The company's message is direct: "Select Accept to consent or Reject to decline non-essential cookies for this use. You can update your choices at any time in your settings."

Impatto su ricerca lavoro e networking

For job seekers and professionals, the impact is immediate. Without accepting cookies, you can't search for jobs or even log in. Access to job listings and professional contacts now depends on agreeing to data tracking. In effect, privacy becomes something you give up if you want to use LinkedIn's main services.

In the EU and UK, prior consent is required for non-essential cookies under ePrivacy and GDPR regimes, and the option to refuse must be as accessible as the option to accept.Garante PrivacyItalian Data Protection AuthoritySource

La strategia di LinkedIn e la posta in gioco

LinkedIn's strategy is straightforward: by making cookie consent a requirement, it increases its ability to collect data for advertising and analytics. The policy is framed as a choice, but in practice, it's all or nothing-accept tracking or stop using the platform. The promise that you can "update your choices at any time" doesn't change the fact that the initial barrier is strict.

LinkedIn uses its own cookies, such as li_gc (to store consent state), bcookie (for spam and security), and lidc (for server load balancing), as shown in independent cookie audits. On third-party sites with LinkedIn content or analytics pixels, these cookies can last up to 180 days or even a year, showing how long user tracking and identifiers can persist across the LinkedIn network.

For users in Italy and across Europe, this approach raises questions about compliance with the ePrivacy Directive and GDPR, which require that refusing non-essential cookies must be as easy as giving consent. The Italian Garante Privacy and other EU regulators have repeatedly said that access to core services can't depend on agreeing to tracking. As of September 2026, there has been no new regulatory or court decision specifically about LinkedIn's consent wall. Until that changes, LinkedIn remains a prominent example of how privacy can be traded for access to a major platform.

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